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The First Sire J-Style, Updated with New Gen Refinements
The Sire V7 New Gen refines a modern J-style classic with improved playability, balance, and clearer, more responsive tone. Thoughtful New Gen updates deliver greater consistency, streamlined control, and expanded options, making it a more dependable and versatile choice for today’s players.
- Features
- Specification
- Find a Dealer
NEW GEN NECK SYSTEM & IMPROVED INSTRUMENT BALANCE
The V7 New Gen features a revised neck profile with Edgeless™ and Stainless steel frets for improved playability and durability, complemented by lightweight Aluminum tuners for better balance and reduced neck dive, plus Luminlay side dots for enhanced stage visibility.
UPDATED ELECTRONICS ARCHITECTURE & PICKUP TUNING
Configured with newly voiced Marcus Super-J Revolution pickups and a streamlined Heritage-3 preamp, the V7 New Gen delivers enhanced clarity, note separation, and dynamic response while retaining mid-frequency control and push/pull active–passive tonal flexibility.
EXPANDED VARIANTS WITH IMPROVED WEIGHT CONSISTENCY
The New Gen lineup introduces roasted Maple neck options and expanded finish and fingerboard combinations, while tighter weight consistency across production improves predictability and addresses prior variability concerns.
V7 NEW GEN CONTROL LAYOUT
Turn toward Open to increase the volume.
Turn toward Close to decrease the volume.
When turned fully in the Close direction, the volume will be muted.
Turn toward Close for a darker tone.
Turn toward Open for a brighter tone.
The center position is the basic position. In this position, both the neck and bridge pickups are used equally.
Turn toward Neck to increase the neck pickup signal.
Turn toward Bridge to increase the bridge pickup signal.
When turned fully toward Neck, only the neck pickup is used.
When turned fully toward Bridge, only the bridge pickup is used.
Note: The following EQ controls work in Active Mode.
Turn toward Boost to increase the treble range.
Turn toward Cut to decrease the treble range.
The center position is the basic position.
Turn toward Boost to increase the middle range.
Turn toward Cut to decrease the middle range.
The center position is the basic position.
Use this knob to select the mid-frequency range affected by the Middle control.
Turning the knob changes the selected mid-frequency point.
The Middle Frequency control takes effect when the Middle control is boosted or cut.
Turn toward Boost to increase the bass range.
Turn toward Cut to decrease the bass range.
The center position is the basic position.
The Bass knob also functions as the Active/Passive switch.
Pull the knob to select Passive Mode.
Push the knob to select Active Mode.
BODY
Body Material: North American Alder
Body Shape: Marcus Miller Jazz Shape (New Gen)
Body Color: TS (Tobacco Sunburst), AWH (Antique White), TP (Tide Pool), Mercury, Dark Forest (Dark Forest), NT (Natural), CAR (Candy Apple Red), Yellow Swirl
NECK
Neck Material: Hard Maple (TS, Mercury, Dark Forest, NT, Yellow Swirl) and Roasted Hard Maple (AWH, TP, CAR)
Neck Shape: C-Shape (New Gen)
Scale: 34"
Fingerboard Material: Hard Maple (Dark Forest, NT, Yellow Swirl), Roasted Hard Maple (TP) and Ebony(TS, AWH, Mercury, CAR) with Edgeless™ (Rolled Fretboard Edges)
Fingerboard Radius: 9.5"
Frets: 2.4 mm Medium, Stainless Fretwire
String Nut: Bone Nut, 38mm Width
Inlay: White Pearloid Block (TS, AWH, TP, Mercury, CAR) and Black Block (Dark Forest, NT, Yellow Swirl)
Binding: IV 1ply (TS, AWH, TP, Mercury, CAR) and BK 1ply (Dark Forest, NT, Yellow Swirl)
Neck Joint: Four Bolt Steel Plate
ELECTRONICS
Pickup: Marcus Super-J Revolution Pickup set
Preamp: Marcus Heritage-3 with Middle Frequency Control
Controls: Volume / Tone, Blender, Treble, Middle / Frequency, Bass (P / P for Passive mode)
Knobs: Plastic J-bass Type in Black (New Gen)
HARDWARE
Bridge: Marcus Miller Modern-S Bass Bridge
String Spacing: 20mm
Tuning Gear: Premium Light Weight Open Gear
Hardware Finish: Chrome
Pickguard: 3 Ply Black (TS, Mercury, Dark Forest, NT, Yellow Swirl), Tortoise (AWH, TP), Mint Green (CAR)
Original: $849.00
-65%$849.00
$297.15Product Information
Product Information
Shipping & Returns
Shipping & Returns
Description
The First Sire J-Style, Updated with New Gen Refinements
The Sire V7 New Gen refines a modern J-style classic with improved playability, balance, and clearer, more responsive tone. Thoughtful New Gen updates deliver greater consistency, streamlined control, and expanded options, making it a more dependable and versatile choice for today’s players.
- Features
- Specification
- Find a Dealer
NEW GEN NECK SYSTEM & IMPROVED INSTRUMENT BALANCE
The V7 New Gen features a revised neck profile with Edgeless™ and Stainless steel frets for improved playability and durability, complemented by lightweight Aluminum tuners for better balance and reduced neck dive, plus Luminlay side dots for enhanced stage visibility.
UPDATED ELECTRONICS ARCHITECTURE & PICKUP TUNING
Configured with newly voiced Marcus Super-J Revolution pickups and a streamlined Heritage-3 preamp, the V7 New Gen delivers enhanced clarity, note separation, and dynamic response while retaining mid-frequency control and push/pull active–passive tonal flexibility.
EXPANDED VARIANTS WITH IMPROVED WEIGHT CONSISTENCY
The New Gen lineup introduces roasted Maple neck options and expanded finish and fingerboard combinations, while tighter weight consistency across production improves predictability and addresses prior variability concerns.
V7 NEW GEN CONTROL LAYOUT
Turn toward Open to increase the volume.
Turn toward Close to decrease the volume.
When turned fully in the Close direction, the volume will be muted.
Turn toward Close for a darker tone.
Turn toward Open for a brighter tone.
The center position is the basic position. In this position, both the neck and bridge pickups are used equally.
Turn toward Neck to increase the neck pickup signal.
Turn toward Bridge to increase the bridge pickup signal.
When turned fully toward Neck, only the neck pickup is used.
When turned fully toward Bridge, only the bridge pickup is used.
Note: The following EQ controls work in Active Mode.
Turn toward Boost to increase the treble range.
Turn toward Cut to decrease the treble range.
The center position is the basic position.
Turn toward Boost to increase the middle range.
Turn toward Cut to decrease the middle range.
The center position is the basic position.
Use this knob to select the mid-frequency range affected by the Middle control.
Turning the knob changes the selected mid-frequency point.
The Middle Frequency control takes effect when the Middle control is boosted or cut.
Turn toward Boost to increase the bass range.
Turn toward Cut to decrease the bass range.
The center position is the basic position.
The Bass knob also functions as the Active/Passive switch.
Pull the knob to select Passive Mode.
Push the knob to select Active Mode.
BODY
Body Material: North American Alder
Body Shape: Marcus Miller Jazz Shape (New Gen)
Body Color: TS (Tobacco Sunburst), AWH (Antique White), TP (Tide Pool), Mercury, Dark Forest (Dark Forest), NT (Natural), CAR (Candy Apple Red), Yellow Swirl
NECK
Neck Material: Hard Maple (TS, Mercury, Dark Forest, NT, Yellow Swirl) and Roasted Hard Maple (AWH, TP, CAR)
Neck Shape: C-Shape (New Gen)
Scale: 34"
Fingerboard Material: Hard Maple (Dark Forest, NT, Yellow Swirl), Roasted Hard Maple (TP) and Ebony(TS, AWH, Mercury, CAR) with Edgeless™ (Rolled Fretboard Edges)
Fingerboard Radius: 9.5"
Frets: 2.4 mm Medium, Stainless Fretwire
String Nut: Bone Nut, 38mm Width
Inlay: White Pearloid Block (TS, AWH, TP, Mercury, CAR) and Black Block (Dark Forest, NT, Yellow Swirl)
Binding: IV 1ply (TS, AWH, TP, Mercury, CAR) and BK 1ply (Dark Forest, NT, Yellow Swirl)
Neck Joint: Four Bolt Steel Plate
ELECTRONICS
Pickup: Marcus Super-J Revolution Pickup set
Preamp: Marcus Heritage-3 with Middle Frequency Control
Controls: Volume / Tone, Blender, Treble, Middle / Frequency, Bass (P / P for Passive mode)
Knobs: Plastic J-bass Type in Black (New Gen)
HARDWARE
Bridge: Marcus Miller Modern-S Bass Bridge
String Spacing: 20mm
Tuning Gear: Premium Light Weight Open Gear
Hardware Finish: Chrome
Pickguard: 3 Ply Black (TS, Mercury, Dark Forest, NT, Yellow Swirl), Tortoise (AWH, TP), Mint Green (CAR)























